These perfect, effortless venues are few and far between, and many tend to close down eventually, so I find myself so often fighting tirelessly for a platform for my music. Over the past year, several of my favourite venues around the country have closed their doors, a curse of this temperamental industry and a hurdle that grows tiresome.
But, when it works, it just works, and what makes it work is a combination of things, not the least of which is that first impression. When I walk into a venue for the first time I know exactly how it will all pan out, from start to finish. The combination of management, hospitality and plain courtesy are forefront in my mind. I pride myself on running my business as efficiently as possible, and on being as professional as I can, so I notice when the courtesy is returned and know that it makes a difference to the experience as a whole.
Having lost at least five class venues over the past year, I’m thrilled to say that, for now at least, East London is sorted.