Getting Down To Business

musings of a professional dreamer

Music is a business. This statement pops up all the time and I have to admit it took me a while before I realised the full implication of what that means. Sure, you have to believe in what you’re doing in order to pursue it against all odds, but I can believe in my brand as much as I like, that’s not going to sell records. Not on its own anyway.

There are so many aspects involved in building a career in music and you really have to be at the top of your game to make real headway – your business game, that is. Sure, your performance has to be polished, you need great songs and a product that screams Billboard hit, but at the end of the day, you’ve got to take care of business, otherwise those pretty songs probably won’t find their way much further beyond your mate’s iTunes playlist.

There is always something new to learn and no limit to the number of resources out there that have ideas and answers to share. Apart from trawling the vast sea of information available on the net, I try to attend as many music business workshops and conferences as I can to keep taking in information that might further my career (like the one I’ve just come from with David Chislett – if you’re in the industry, look him up, attend his workshops and read his book!). Aside from being reminded of things I may have forgotten or something that I may have overlooked before, there is always something new – a new technology or avenue that’s just popped up, a new way of thinking, a new revolution or trend – and it all gives me a better understanding of this vast web of interlinked insanity that is the music business, and helps me to better tune my voice within it. There’s a lot of repetition from one workshop to the next, but sometimes you need to hear something more than once to really hear it.

Primarily though, it’s the boost in motivation that keeps me going back for more. And I am nothing if not committed. But everyone needs to be reminded how far they’ve come. Everyone needs to be reminded what they’re doing right. And everyone needs to be reminded what they’re doing wrong and how to go about fixing that. So no matter how much I think I might know about running my business in this constantly evolving industry, I keep going back for that little dose of adrenalin, some (re)focussing, some inspiration to keep my musical mind in tune to the business.


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© Shannon Hope 2017